RussStat Consulting, LLC

Mike Russell, Managing Partner and Business Consultant

Commercial Strategy & Execution

Mike is a proven Business Executive who specializes in providing Fractional Management for Start-up, Early Stage, or Growth Stage companies. Expertise includes Commercial Strategy, Market Assessment, Market Development, Commercial Build, and Commercial Execution.

Mike brings 30+ years of hands-on, in field, leadership experience, including experience with 12+ new business/market launches, contributing to over $1 Billion in total exit valuations. Most of these companies/product launches started with near $0 in sales and now exceed annual combined revenues of $650 million.

Mike provides a Servant Leadership mentality along with significant learnings on not only what “to do”, but as important, what “not to do”. Mistakes can be costly, straining early capital resources, which can delay and dilute ROI.

“I have had the privilege of being a part of introducing several game-changing technologies into the healthcare market, and have seen first hand the positive and powerful patient benefits that they delivered.”

Colleen Russell, Managing Partner and Senior Biostatistician

Biostatistics & Clinical Research

Colleen is an experienced biostatistician providing independent consulting to the clinical and Real-World Evidence (RWE) research arenas as well as to digital health technology (DHT) validation, leveraging her 30+ years of knowledge in Phase II-IV clinical trials (CT) and medical research.

Colleen is passionate about holistic medicine research for complementary and alternative medicine (CAM) therapies that satisfies CT principles and offers robust statistical methods. Thus, the focus of her practice is to bring a statistical perspective to research aiming to evaluate effectiveness and safety of CAM treatments and therapies. She collaborates on protocols with objectively measured outcomes that are also meaningful to patients and recommends statistical methods that properly characterize treatment or therapeutic change

Colleen holds an MS in Statistics from the University of Florida and a BS in Mathematics from St. Cloud State University. She uses SAS and R software for statistical programming.

“Strive for outcomes that are meaningful to patients and statistical methods that properly characterize treatment or therapeutic change.”

Mike’s Noted Service Offerings

• Strategic Market Analysis
• Market Value Assessment
• Go-to Market Modeling
• Sales Process Improvement
• Sales Leadership and Management
• Sales Forecasting and Operations

Colleen’s Noted Service Offerings

• Study design, outcome definitions, sample size estimation, statistical analysis planning.
• Review of database design and specifications for analysis datasets.
• Coordination of delivery team, timelines, quality control (QC) and documentation.
• Statistical analyses and independent QC of results.
• Graphical presentations.
• Co-authoring and/or reviewing protocols, abstracts, presentations and manuscripts.
• Method Comparison analyses for Agreement between two or more digital technologies.
• DHT integration including patient interface set-up, data capture content and design, and user acceptance testing.
• Due diligence reviews.